1. Conversion Rate Optimization Posts

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    July 29, 2013 by stevenmacdonald


    This summer, three posts I have written have been published. All three posts have been on the topic of conversion …
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  2. SEO Guidelines For Setting Up A WordPress Blog

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    May 28, 2013 by stevenmacdonald


    Having a blog is great for Content Marketing, Link-Building and SEO. However, by not taking advantage of the tools provided …
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  3. Google Analytics Annotations Guidelines

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    May 21, 2013 by stevenmacdonald


    In order to track website improvements and performance, Google allows you to add comments in your Google Analytics profile. Making …
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  4. The Business Value of an SEO Audit: How Much Are You Losing Every Month?

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    May 14, 2013 by stevenmacdonald


    Most e-commerce stores are losing out in online sales by not ensuring their website is visible in Google’s search results. …
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  5. 10 Tips to Mastering SlideShare Presentations

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    May 7, 2013 by stevenmacdonald


    In order to increase your customer base, you need to create engaging content. 82% of B2B marketers now use content …
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  6. The Future of B2B Social Media Marketing is Google+

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    April 30, 2013 by stevenmacdonald


    The Social Media Benchmarking report has just been released with research into the state of social media in 2013. The …
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  7. Rel=canonical and Pagination for e-commerce stores

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    April 23, 2013 by stevenmacdonald


    Rel=canonical, the HTML markup that specifies duplicate content exists on a website and rel=next/ re=prev, the HTML markup that helps …
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  8. How to Avoid Losing Your Most Profitable Customers

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    April 16, 2013 by stevenmacdonald


    Businesses need customers and one of the most effective and least expensive ways to market a business is through great …
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  9. 5 Ways to Hit your 2013 Sales Budgets

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    April 9, 2013 by stevenmacdonald


    2012 is long behind us and your sales budgets for 2013 have now been set. It’s not easy to reach …
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  10. Getting Started With Google Analytics In Four Simple Steps

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    April 1, 2013 by stevenmacdonald


    According to research by e-consultancy, 52% of enterprise companies that use free web analytics solutions fail to use more than …
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