May 21, 2013 by stevenmacdonald
In order to track website improvements and performance, Google allows you to add comments in your Google Analytics profile. Making small notes, known as “annotations” in Google Analytics is easy and this blog post briefly explains how to make annotations.
1. Log into Google Analytics, and visit the your default website report.
2. Below the visitors graph is a small “down-arrow”. Click on this down-arrow (down-tab) to open up the annotations menu.
3. This will open an Annotation panel below the graph. Here you can click +create new annotation, select a date, enter the note, and then click Save.
Each change to the website should be registered in Google Analytics.
4. Once you click save the annotation is added and a “comment bubble” is added near the bottom of the time-line right below the data point. These bubbles let you easily check the note and know which points already have notes.
An example of an Annotation can be:
• Updated metadata on home page – Steven
• Changed copy on contact us page – Camilla
• Launched A/B testing on sign up page – Jennifer
Once the annotation is saved, the information is made public and can be seen by all Google Analytics users.
A video demonstration created by Google can be found here:
If you’re new to Google Analytics, click here to read how to get started.
If you’re a seasoned pro, do you use Google Analytics Annotations? Feel free to comment below.
About Steven: Steven Macdonald has been working with online marketing since 2005. Experienced in online gaming and travel, Steven is currently working on global SEO with SuperOffice CRM and regularly contributes to the Tribes blog.