Google Analytics Annotations Guidelines


May 21, 2013 by stevenmacdonald

In order to track website improvements and performance, Google allows you to add comments in your Google Analytics profile. Making small notes, known as “annotations” in Google Analytics is easy and this blog post briefly explains how to make annotations.

1. Log into Google Analytics, and visit the your default website report.

2. Below the visitors graph is a small “down-arrow”. Click on this down-arrow (down-tab) to open up the annotations menu.

Google Analytics Annotations Guidelines 1

3.  This will open an Annotation panel below the graph. Here you can click +create new annotation, select a date, enter the note, and then click Save.

Google Analytics Annotations Guidelines 2

Each change to the website should be registered in Google Analytics.

4. Once you click save the annotation is added and a “comment bubble” is added near the bottom of the time-line right below the data point. These bubbles let you easily check the note and know which points already have notes.

Google Analytics Annotations Guidelines 3

An example of an Annotation can be:
•    Updated metadata on home page – Steven
•    Changed copy on contact us page – Camilla
•    Launched A/B testing on sign up page – Jennifer

Once the annotation is saved, the information is made public and can be seen by all Google Analytics users.

Google Analytics Annotations Guidelines 4

A video demonstration created by Google can be found here:

If you’re new to Google Analytics, click here to read how to get started.

If you’re a seasoned pro, do you use Google Analytics Annotations? Feel free to comment below.

About Steven: Steven Macdonald has been working with online marketing since 2005. Experienced in online gaming and travel, Steven is currently working on global SEO with SuperOffice CRM and regularly contributes to the Tribes blog.


3 thoughts on “Google Analytics Annotations Guidelines

  1. Mark Vassiliou says:

    Hi Steven, we’ve been using annotations alot over the past 12 months. As you point out they’re great for tracking changes we’ve made to a client’s site, but we’re also using them to note major algo shifts and panda/penguin rollouts. Cheers for the good read 🙂

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